Shopify

With 400,000 merchants and 1,000,000 active users, Shopify has emerged to be one of the leading e-commerce platforms. As of now, Shopify runs more than 500,000 businesses online in 175 countries.

If you are a newbie in the industry, and even otherwise, let’s tell you that Shopify is a Software as a Service (SaaS) e-commerce solution to help people setup their online e-commerce store without any hassles.

According to Wikipedia, Shopify was a privately owned Canada-based e-commerce company founded by Tobias Lütke, Daniel Weinand, and Scott Lake in the year of 2004.

This online SaaS e-commerce platform was basically introduced as software to help online store owners sell their products on the web without any hassle. Let’s know more about the platform in the Shopify review here!

Shopify Pros and Cons

Shopify is an ideal solution for businesses and individuals who don’t want to deal with coding or technical side while setting up an e-commerce store. All you need to do is register yourself on Shopify and start selling products in no time.

Apart from its easy-to-use interface, there are various other advantages that Shopify offers.

Pros of Shopify

Shopify is affordable

When compared to other e-commerce platforms, Shopify provides the value-for-money services with cutting-edge technology that allow merchants to set up their online stores in no time.

It comes with three plans- the basic plan for $29 per month, intermediate plan at a price of $79 per month and the advanced Shopify plan which comes with a price tag of $299 per month.

Shopify helps in growing your business

One of the best features of Shopify is that it allows you to list unlimited products on your store, irrespective of the plan you have chosen.

Additionally, it also helps you expand your market base by listing your products through popular sales channels such as Facebook and Pinterest. What’s more? The platform also allows you to add a ‘Buy’ button to help you sell products through different blogs.

Well-built payment system

Shopify Payments is a built-in payment feature that comes along even with a basic plan. Through this payment option, customers can pay through all major credit and debit cards including PayPal and different e-wallets.

In-built essential marketing tools

With the use of Shopify, boosting your business and reaching the potential online customers is quite easy. Shopify is easy to integrate with various marketing tools such that start-ups can easily market their store and keep the overall costs down.

That said, the platform comes equipped with various SEO features to provide deeper analytical insights for the better execution of marketing strategies.

Secure and reliable

Cybercrime is rising, and weakly-built websites are more prone to breaches and security threats. This is where Shopify comes to your rescue and provides extremely reliable and secure services. The security provided by the platform can be gauged from the fact that various big tech companies like Tesla Motors and General Motors use Shopify for their store.

24/7 support availability

One of the best parts of Shopify is its round the clock customer support system. Thus, no matter, how small or big the issue is, you can easily reach out to Shopify support anytime through the mail, phone or online live chat as per your convenience.

These were some of the various advantages of Shopify. However, there are a few areas wherein Shopify could perform better. Let’s have a look.

Cons of Shopify

Lack of customization

If you need limited functionalities to start with and do not want to get involved in the technical aspects of your e-commerce store, Shopify is probably the best choice.

While, on the other hand, if you want to have an advanced e-commerce store with a lot of customization, Shopify might not be the ideal solution. This is because the platform is difficult to customize and you would need impeccable command on the platform in order to customize it.

Limited free templates

This is another limitation of Shopify. It comes equipped with just 10 free templates. This means that if you want to design your e-commerce store with a different elegant theme, you would need to spend a considerable amount of money.

Moreover, the premium themes are not easy to customize until and unless you are good at coding.

Shopify app store is only for premium users

If you are not comfortable with their monthly app subscription fees that is required to unlock the Shopify app store, then you certainly need to design your own software and enter the data. This requires a lot of effort and time and sometimes you may even need to hire developers to get the task done which in turn will again cost you bucks.

Conclusion

To conclude, it would not be wrong to say that one of the best parts of Shopify is the fact that it is an easy-to-use platform for both small and big e-commerce businesses.

It clusters all the essential tools needed to grow and maintain an online store. And the introduction of Shopify POS that provides you the ability to sell offline is another remarkable feature that makes Shopify stand out among other platforms.

Thus, if you do not need a lot of customization, Shopify is just the right platform to host your e-commerce store.