Shopify has become a popular way for retail businesses to create an online presence on the go. It has been doing the rounds for being a pretty worthwhile e-commerce platform which can catapult your business from being a simple brick and mortar store in a local market to an international store with big clients. But is it really as good as it sounds? Let us explore some of the key features of Shopify to find out all that is good and bad about Shopify.
In simple terms, Shopify is an e-commerce platform for creating an online store. Whether you are in the business of providing a professional service or are selling a variety of products, Shopify will help you set up an e-commerce profile for your business.
There are a variety of templates available through which you can creatively design your website to make it attractive for customers. Shopify also serves as Point of Sale or POS for the e-commerce businesses by allowing customers to make online payments through its gateway for the products they purchase.
Is Shopify good or bad? This is the first question that comes to mind when you consider launching your business on Shopify. The following are some key features of Shopify to keep in mind:
Unfortunately, Shopify disadvantages far outweigh its advantages. The pricing structure of Shopify is such that it can prove to be a really costly affair for businesses which are not that well known and are not able to make big sales. Shopify charges anywhere between 0.5% and 2% of each transaction’s cost as its fees depending on the plan you have opted for.
When you combine it with the costs of the Shopify app store feature, your overall monthly costs will be quite escalated. Secondly, although Shopify has templates for designing the website, it is not really that great when it comes to blogging and promotion of content. Also, you will have to work harder to customize your store as Shopify uses a specific coding language called ‘Liquid’ which will have to be learned first. These are only some of the Shopify cons that you may have to face.
Most reviewers have listed both the pros and cons of Shopify. However, there is no dearth of Shopify bad reviews all over the internet.
The biggest drawback that reviewers have faced is the excessive transaction fees that you have to pay. The difficulty in customizing design have also made many reviewers suggest alternate e-commerce websites while discouraging the use of Shopify.
What are your views on this? How good is Shopify in your opinion? Do let us know in the comments below.