A content management system is the backbone of any content marketing campaign. It drives profits, brand awareness, and encourages prospects and consumers to engage with the brand. Since it isn’t exactly easy to switch from one CMS to another, it makes your decision all the more important.
Selecting a CMS is not as simple as picking a tool or software. Remember that the platform you choose becomes an integral part of your business or brand. For starters, it must offer the features you need most. But more importantly, it must be capable of supporting you through this journey.
Listed below are five features that you should look for in a CMS platform.
Before selecting a platform, think about the responsibilities that you can assume once you start building your own website. Depending on your concerns, you may choose between a solution and a development platform. The former comes pre-built, but it does allow you to customize it to your heart’s content. The latter is much like a blank canvas that lets you create whatever you desire.
With a development platform, you have free rein to build the brand. It’s best for those who have an internal team or those who can afford external technical expertise. Since a solution platform has most of the development done for you, even the least technically literate user won’t have trouble with it.
Most CMS platforms deploy plugins and integrations to improve security. While they can be beneficial to you, they can also pose security risks. Ironically, plugins that are deployed widely are more prone to attacks. If you want to keep your data secure, find out how developers respond to threats and how often they release security updates. Make sure they can keep your content safe.
Whether you’re running a business or a personal brand, it won’t be the same a few years from now. It is, therefore, necessary to choose a CMS that can adapt as you gradually progress. If not, it will get in the way of your growth.
So, look up possible vendors. Find out if they made a roadmap of features that they plan on developing in the next months or years, and check how often they update the platform.
Look for a CMS that supports various types of content, such as blog posts, videos, podcasts and more. Make sure that it offers feature-rich editors. When your CMS is well-aligned with your objectives, it should be easier to kick off your online platform.
Let’s say you blog. Experts in Tech SEO from MiroMind suggest that if that’s your primary reason for using CMS, then go after a platform that offers strong blog management tools and perhaps a wide range of SEO customizations.
This is perhaps the most overlooked feature. But it is, in fact, one of the essential elements that make up a great CMS platform. At times, the people who support the software won’t be the same ones who will be supporting the hosting infrastructure. That can cause problems when a situation arises, and the different parties might end up pointing fingers at each other. Hence, finding a single team that runs all aspects is crucial. They can ensure that their solutions meet your expectations.
There are hundreds and probably even thousands of CMS platforms out there with their own unique features and solutions. At Technodo, we have a huge CMS directory https://techendo.com/cms, which you can use to find possible prospects. Just remember this short checklist, and it should help you narrow down your search for the right vendor.
CMS is very useful for blog marketing because it is easy to add content and optimize it for SEO.
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