User Experience Design Essentials To Improve Your Conversion Rate

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In today's technological time period, digitization is at an all-time high. Smartphone apps have rendered most physical chores as obsolete. The latest mobile phones pack as much capability as a next-generation laptop or PC. But users are not the only category of people who benefit from this advancement of tech. Since the Dot-Com Bubble in 90s United States of America, business people (especially entrepreneurs) having been looking to enter the internet market. Only some have survived from the boom including one which is a part of the Big Four of Technology (Amazon) along with another notable eCommerce business namely eBay. But in the 2000s, it is even more difficult to launch a successful eCommerce business and the greatest challenge lies in sustaining the business over a long period of time. Amazon might have started as an online book seller but it has expanded into selling almost every kind of product in this 21st century. Most of the new eCommerce businesses strive to be as universally successful as Amazon but fall short—not because of a lack of vision, but due to a lack of proper planning.

First things first, your business's website is the domain through which potential customers will view your company. Nowadays, no business can exist for long without an online portal. Whether fully or semi-online, every business needs a website. Some have a website, a social media page, and even a social media channel (on YouTube). But the website comes foremost in a business's digital marketing strategy.

You might have not been aware that 88% of customers most probably won't visit a website after a single negative experience. It might be a turn-off to developers but it also promotes the vitality of user experience in regards to website creation.

User experience, also known as UX, is the comprehensive experience a user has on a website, via a mobile application or even a program. It's not any one design part or overall layout that justifies the experience—rather, it is an all-encompassing compilation of multiple small interactions sown together, producing good or bad sensations about the website and, in turn, the host company.

The sentimental connection that visitors experience as a straightforward result of the UX design precisely influences brand identity, how many times a customer is likely to use the business's services again, and finally, the company's mission statement.

Moreover, judging by an analysis from Stanford University, above 46% of customers view a website's design as the foremost aspect of reliability–an indicator that is essential for firms to capitalise on new customers and then turn them into loyal consumers.

We have listed some tips below which aim to enhance your UX, improve the conversion rate, and eventually grow your company.

1. Design with customers in mind, not the designers

When it's all said and done, a website is not aimed at the designers' approval ratings—it is first and foremost, directed at consumers. Hence, before you add any aspect or make any changes, you as a designer, should consider how these features and/or changes will influence visitors to the website.

Once you have undertaken customer analysis, you and your web design agency in Dubai will be able to identify the aspects that are the most crucial to consumers and those that, even if they manage to look good—won't change the visitor's UX, and in turn, influence the connection with your company in a positive manner.

In conclusion, whenever you implement any design improvement consumer-wise, take the time to A/B test the latest aspect to assure it is working and leads to a superior conversion rate. Case studies show that most firms find about the finest conversion rate optimization through A/B testing as opposed to complete implementation.

Finally, concentrating on UX design, will net a better return on investment in the long run. Essentially, there are always other enhancements that will supplement user experience, such as swifter load times, faster website speed, superior SEO, and integrated content videos as well as marketing. And by concentrating on the UX on every device, designing proper navigation and relying on proper calls to action and clear messaging, you will be able to attract visitors with user-friendly interaction and make them return to your website in a continuous manner.

2. Use proper calls-to-action

To maximise the user experience design, and efficacy, of a call-to-action button, you should be made aware of a few rules to follow in your design plan:

  • Do not simply rely on the text within the button— make buttons big and completely clickable.
  • Write clear and concise messaging. This can be fun and brand-orientated, but crucially, visitors should immediately comprehend what will happen when they click the button.
  • Use a legible and large front. Don’t use flamboyant fonts but straightforward, serif fonts.
  • Make sure that the call-to-action stands out. Remember to concentrate on the three primary colors as users swiftly identify better with them than other colors (for example, the Google logo).
  • If it matches what you have in mind, utilise small design elements, such as a shopping card or a big red button (like the one on a console).
  • There should be white space on the call-to-action button.

3. Build branding which is consistent

Many case studies show that persistent branding can raise revenue up by 23%. Furthermore, a coherent visual identity across every platform and device (which includes your website) will help in creating a brand that consumers enjoy visiting, motivating them to return for more.

For visual identity to be productive, you need a proper coloring scheme, photography that is both valuable and informative to visitors, and persistent fonts on every portion of the site. Thus, persistent branding leads to an interface that is both beautiful to look at, and aids in finding out and reading about products from your company by your viewers.

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