7 Automated Emails That Should Be Included In Your Customer Journey

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Writing one email and sending it to the intended recipient might just take you a minute or two. But doing the same thing for a thousand subscribers or even just a few hundred is an entirely different matter.

This is why you need to automate your campaigns. Email automation not only eliminates the tedium of sending emails one by one but also leads to improved engagement and revenue.

In fact, automated emails have 86% higher open rates and generate 320% more revenue compared to non-automated emails.

With the benefits that email automation provides, it’s not surprising that 95% of companies take advantage of it.

If you are planning to ramp up your automation efforts, consider automating these seven emails.

1. Welcome series

People who sign up to your email list clearly want to engage with your brand. They also want to know more about what you can offer. Use this as an opportunity to make the best first impression possible on new subscribers.

Automate your welcome series so that your new subscribers receive a welcome email within 24 hours of signing up. Take advantage of the momentum by including an offer that’s exclusive only to new subscribers (ex. 30% discount). This will entice them to make their first purchase immediately after receiving your email.

You can create different welcome series based on information new subscribers enter into your signup forms. For example, if someone states that they are interested in your promotional emails, you can craft a welcome series that includes offers for your best-selling products.

2. Birthday email

Hopefully, your signup forms ask people for their date of birth. It will make automating this email much easier.

Sending subscribers an automated birthday email is a great way to make them feel valued. It’s not just about greeting your subscribers with a “happy birthday”, though. Give them gifts by including special offers in your emails. It could be anything from a purchase code for a hefty discount or a complimentary item that you will send their way.

There are plenty of possibilities depending on what products you offer, so don’t hesitate to get creative and A/B test different offers.

3. Holiday email

Holidays are lucrative times for any business and can bring a significant amount of revenue in a short period of time. Leverage this by automating holiday emails that include special offers.


Email strategyImage source: Campaign Monitor

Make it easy for yourself by setting up all the workflows at the beginning of the year. You might be surprised by the amount of revenue you gain by the end of that year. To further increase your revenue from holiday emails, encourage subscribers to share it by placing prominent social media sharing buttons on your emails.

4. Product offers or promotions

A vast majority of customers prefer to receive promotions via email, so why not give them what they want? Your customers will likely engage with your automated promotional emails and be more inclined to make a purchase.

To make sure that your promotional emails convert, follow these tips.

  • Personalize your subject lines.
  • Structure your content in a way that leads the reader towards the CTA. Place a strong headline at the top of the email and then follow it up with supplemental information that guides the reader to the CTA at the bottom of the email.
  • Use high-quality images that highlight your products.
  • Use contrasts in your CTAs so that it pops out.
  • Use clear, specific language in your CTA (ex. “Get your new jeans now” instead of something less motivating like, “Buy now”)

5. Promotional reminder

You could send a promotional email that includes a discount code to your entire subscriber base, but how many of them actually use it as soon as they open the email?

Set up an email that is triggered when subscribers open the email but don’t redeem the code after a specific amount of time (three days). Remind the subscriber that they have an unused discount code that they can use. Create a sense of urgency by using language like “today only” and on “sale now” in your subject lines.

You can also set up automated reminders for upcoming events, such as a store-wide online sale or the unveiling of your new product at a retail expo. These types of emails serve as great ways to connect with your subscribers and let them know more about your brand.

Marketing strategySource: Pexels

6. Stock notification email

Items going out of stock is a normal part of business, especially for best-selling items that all your customers purchase. There will be cases where a customer is browsing through your products page and is about to purchase an item only to see that the item is out of stock.

This doesn’t mean that you have to let the revenue from these items slip through your fingers. You can encourage customers to still purchase the item in the future by placing call-to-action (CTA) buttons beside out-of-stock items. Customers who want to be notified once the item is back in stock can simply click on the CTA and enter their email address.

7. Feedback or survey email

Set up an automated feedback or survey email that triggers whenever a subscriber makes a purchase. Provide your customers with a platform to voice their opinions on your product as well as your customer service. Ask them what they liked about their purchase as well as what they didn’t like. Allow them to tell you what areas you can improve on.

This lets your customers know that you care about their happiness with your brand. It goes a long way in fostering loyalty and building meaningful customer relationships, which are both significant factors for long-term revenue.

That being said, research shows that most customers don’t particularly like answering surveys and questionnaires. If you want your customers to respond to yours, incentivize them to do so. You can offer them a discount on their next purchase or a free gift that you can send in the mail.

Wrap up

If you want to maximize the results from your email automation strategies, include these automated emails in your customer journey. You’re sure to see a marked improvement in your email metrics across the board, from open and conversion rates, all the way to revenue.

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